End-to-end redesign of the TAL Adviser Centre (TAC), transforming it from a single-policy, data-heavy platform into a scalable, multi-product SaaS solution with a unified customer view. The project included the development of a comprehensive product strategy and design direction, which was presented to board-level stakeholders and shared across the organization. The redesign focused on elevating the user experience, improving data accessibility, and supporting TAL’s broader digital transformation goals.